Bulgari and Save the Children
The exciting partnership between Bulgari and Save the Children continues for two more years: Bulgari will now support Save the Children's key strategic interventions, beginning with the response to Haiti's devastating earthquake. The company has committed €12 million over three years (2009-2011).
In 2009, the luxury brand Bulgari began supporting Save the Children's Rewrite the Future campaign, to highlight the importance of quality education for children affected by conflict. The partnership was part of celebrations to mark Bulgari's 125th anniversary and the company guaranteed a minimum donation of €4 million for Rewrite the Future by the end of 2009.
To meet this challenging fundraising objective Bulgari produced a unique and simple silver ring and pendant - with the Save the Children logo engraved in the inside - at the price of $290/€290, of which $60/€50 will be donated to the campaign. Bulgari also developed a collection of exquisite jewels and watches, auctioned at Christie's for Save the Children on December 8th 2009.
Through 2009's year-long fundraising initiative, Bulgari raised more than €6 million to benefit Save the Children's Rewrite the Future campaign.
Bulgari will continue to support Save the Children in 2010 through the continued sales of its commemorative ring and pendant, a series of major high profile events all over the world, as well as new initiatives to be unveiled later this year.
Since its inception, the project has attracted many well-known supporters: photographer Fabrizio Ferri donated his time and talent creating portraits of the numerous stage, screen and music stars who have taken part in the effort. Noteworthy among these prominent celebrities are: Julianne Moore, Ben Stiller, Jessica Biel, Ginnifer Goodwin, Benicio Del Toro, Sally Field, Sting,Willem Dafoe, Terrence Howard, Jason Lewis, Andy Garcia, Isabella Rossellini, Ricky Martin, Debra Messing, Jennifer Esposito, Lena Headey, Kimberly Pierce,Valeria Golino, Vittoria Puccini, Laetitia Casta, Cristiana Capotondi, Giuseppe Tornatore, Alessandra Ferri, Rosario Fiorello, Giuseppe Fiorello, Gabriele Muccino and Paolo Maldini.
All of the initiatives in support of Save the Children are strictly non-profit for the Bulgari group.
For more information, go to www.bulgari.com.
