BULGARI and Rewrite the Future

In 2009, the luxury brand Bulgari began supporting Save the Children's Rewrite the Future campaign, to highlight the importance of quality education for children affected by conflict. The collaboration was part of celebrations to mark Bulgari's 125th anniversary and the company guaranteed a minimum donation of €4 million for Rewrite the Future by the end of 2009. To meet this challenging fundraising objective Bulgari produced a unique and simple silver ring and pendant - with the Save the Children logo engraved in the inside - at the price of $290/€290, of which $60/€50 will be donated to the campaign. Bulgari also developed a collection of exquisite jewels and watches, auctioned at Christie's for Save the Children on December 8th 2009. Through 2009's year-long fundraising initiative, Bulgari raised more than €6 million to benefit Save the Children's Rewrite the Future campaign.